Tesla is looking to recruit someone that will handle “social media escalations” against chief executive Elon Musk.
Ever since the electric car manufacturer killed off its PR department last year, Elon Musk’s official Twitter account has become the main channel that the company and Musk use to communicate with the public. Evidently, Musk can’t do it alone.
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The listing is for a remote, full-time position known as an ‘Energy Customer Support Specialist.’ The job listing notes that “Tesla Energy Support Specialists handle a variety of customer issues while delivering on world class customer service. The role of a specialist is to resolve or escalate complaints through appropriate channels and address social media escalations directed at the CEO with critical thinking.”
As noted by Business Insider, this ‘specialist’ probably won’t just address “escalations” directed at Musk but will likely also search through social media finding customer complaints and resolving them.
While Tesla has garnered a rabid fan base in recent years, many Tesla owners agree that the company’s customer service departments simply aren’t up to scratch for a major car manufacturer. Hiring someone into a role like this will likely help out but in reality, Tesla probably needs to be even more active on social media in responding to and resolving customer complaints, issues, and queries.
Tesla never fully explained why it dissolved its PR department last year but it’s evidently of the opinion that it no longer needed one.