Last year was supposed to be the breakout year for Genesis in the United States, but due to the coronavirus pandemic, it had to delay the launch of its long-awaited GV80 and the latest-generation G80. The automaker expects 2021 to be very different.
Dealership lots started to receive the GV80 in December and in the first-quarter, the facelifted G70 sports sedan will touch down. What’s more, the GV70 compact crossover is set to arrive in the middle of the year and Genesis will also unveil its first all-electric vehicle before the end of 2021.
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Auto News notes that throughout 2020, Genesis dealerships saw their inventories of the G80 dwindle. The company’s sales dropped by 23 per cent to 16,384 vehicles, but that hasn’t deterred Genesis Motors North America chief executive Mark Del Rosso who believes sales will double this year.
“We’re seeing a whole new customer base and audience that we haven’t seen before with the GV80,” he said.
Peter Lanzavecchia, the owner of the Genesis of Cherry Hill dealership in New Jersey and chairman of the national dealer council, thinks Del Rosso’s predictions could be conservative.
“We’ll have a partial year of GV70 on top of the GV80 sales momentum, and we’ll have a full year of the new G80 sedan rather than just a few weeks in 2020,” he said. “I think there are many retailers that are goal setting to triple their Genesis sales in 2021.”