Is A New Ford Bronco Pickup On The Way? These Official Design Sketches Suggest So


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It’s no surprise that Ford released their Bronco to be a direct competitor to the Jeep Wrangler, so wanting to take a slice of the Gladiator’s sales as well would hardly be a surprise. That might just happen, and the evidence seems to come from Ford itself.

In a video released by Ford detailing the Bronco’s design process that was caught by Bronco6G, we see some sketches around the 2 minute mark that appear to show a Bronco with a pickup bed. Its quite easy to tell it’s a Bronco just by looking at the overall design, but if that’s not enough proof, the surfboard in the bed emblazoned with the word “Bronco” makes itself very apparent.

See: Full-Size Ford Bronco Puts On CGI Truck Pants To Pick On The Gladiator

Even if it’s not an actual planned production model, it shows that a Bronco pickup is at least on Ford’s designers’ minds. Trucks, and especially ones capable off-road, are becoming more and more popular, so it would makes sense for Ford to have one down the pipeline.

This isn’t the first time we’ve heard about a Bronco pickup. According to a report by Automobile this past July, Ford wants to take the fight to the Jeep Gladiator with its own pickup. A pickup and SUV version of the Bronco would give them a full lineup of Jeep competitors, but there is one possible caveat. If Ford did decide to make a Bronco pickup, it might cannibalize sales of the Ranger and/or F-150 (and possibly the upcoming Maverick), so they would have to do a good enough job at making a totally different machine if they want to avoid that.

Read More: Here’s What A Bronco Sport-Based Ford Maverick Could Look Like

The report claims a Bronco pickup could be coming around mid-decade, which would still give the Gladiator some time to cement itself in the market. However, if we’ve learned anything with the regular Bronco, it’s that it does a great job at disrupting established segments. However, nothing has been confirmed yet, so only time will tell what’s to come.

Updated: January 17, 2021 — 2:58 pm

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