Automakers require a steady stream of content for their social media channels and sometimes it’s not exactly well thought-out.
BMW USA appears to have joined that club as the company reportedly posted this video on Instagram, before deleting it.
As you can see, it features an M2 racing around a track as its odometer turns from 2020 to 2021. The clip was designed to celebrate the New Year, but that’s not why it’s drawing attention.
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If you turn on the sound while watching the video, you’ll hear something other than a 3.0-liter TwinPower Turbo inline-six. It’s not entirely clear which engine the soundtrack was taken from, but it sounds suspiciously Italian and like something with a few more cylinders. Redditors have speculated it is Lamborghini’s V10 but, regardless, it’s no M2.
While the lack of a verified check mark raised a few questions about the authenticity of the video, a little digging suggests BMW USA did post the clip on multiple social media sites before deleting it. In fact, it still remains live on a handful of pages for BMW dealerships.
Needless to say, it’s a little embarrassing and fans were quick to call the company out. However, some people have suggested the clip was created by a third-party or a hapless intern and that seems reasonable enough. Of course, someone likely had to approve the video before it ended up on social media.
That being said, it’s not the worst thing in the world as the clip was created as a fun way to the mark the beginning of 2021. It backfired, but it’s not exactly the first time enthusiasts have complained about artificial noises.